Group lyrics analysis

"Into the streets, we're coming down We never sleep, Never get tired Through urban fields, and suburban life Turn the crowd up now, We'll never back down Shoot down a skyline, watch it in primetime Turn up the love now, listen up now, turn up the love Who's gonna save the world tonight? Who's gonna bring you back to life? We're gonna make it, you and I We're gonna Save The World tonight Ohoh oh oh, oh oh ohoh oh [x9] We're far from home, it's for the betterWhat we dream, it's all that mattersWe're on our way, unitedTurn the crowd up now, We'll never back down Shoot down a skyline, watch it in primetime Turn up the love now, listen up now, turn up the love Who's gonna save the world tonight? Who's gonna bring you back to life? We're gonna make it, you and I We're gonna Save The World tonight Ohoh oh oh, oh oh ohoh oh [repeated til end]" Axwell from Swedish house Mafia said in an interview with Artist Direct when the song was first released that "We wanted to make something that sums everything up after a two- or three-hour DJ set. It connects everybody to something pretty emotional and uplifting. We wanted our own end of the night track, and that was the idea behind 'Save the World.' We got this vocal from John Martin, and it was awesome to work with. It was a pleasure structuring the track with all of the parts. The challenge that we had was to make it energetic enough. Sometimes, when there are so many melodies, instruments, and vocals, it's hard to make the track uplifting. However, we managed to get the energy in there."
The first verse                     "Into the streets, we're coming down                  We never sleep, Never get tired                  Through urban fields, and suburban life" brings up the issue of there being problems in the street and this matches the visuals in the music video. Urban suggest a rough area where many problems could accur, which may be why they added it because by saving the world they want to resolve and stop this issues and urban areas may be where it accurs the most. In this song they are singing about saving the world and that is theyre dream. If everyone is united and on the same side then thats all that matters and they believe they can save the world. The lyrics 'turn the crowd up now' relates to the volume of the music, the 'crowd' are conveyed as music and the louder the music gets the louder the crowd will be, also portraying that they are having a good time if there is a lot of noise. 'We'll never back down' shows determination that they will not give up untill they save the world. Also these two lines  show that the louder the noise the crowd makes the more they want to hear Swedish House Mafias music and then they're saying they'll never stop playing their music as a group or it could connote the idea of never backing down and trying to save the world. The chorus  "Who's gonna save the world tonight?      Who's gonna bring you back to life?              We're gonna make it, you and I              We're gonna save the world tonight"connotes that they are telling the audience in question and answer form that they can save the world aswell as the audience listening.Axwell from Swedish house Mafia said in an interview with Artist Direct when the song was first released that "We wanted to make something that sums everything up after a two- or three-hour DJ set. It connects everybody to something pretty emotional and up lifting. We wanted our own end of the night track, and that was the idea behind 'Save the World.' We got this vocal from John Martin, and it was awesome to work with. It was a pleasure structuring the track with all of the parts. The challenge that we had was to make it energetic enough. Sometimes, when there are so many melodies, instruments, and vocals, it's hard to make the track up lifting. However, we managed to get the energy in there." Also this show Swedish House Mafia could be conveying that the audience are capable of helping out each other and saving the world. This is displayed through the use of the pronoun 'we're' as it describes a whole group of people, so in this case its the audience watching.  
"Ohoh oh oh, oh oh ohoh oh" Sounds like a crowd cheering, as it sounds like a wave of noise. Which relates to clubbing because of the noise of everyone singing/dancing but it also relates to music concerts for the crowd cheering/singing.
"We're far from home, it's for the better" -I think that this could be representative of Swedish House Mafia being on a tour which is not in Sweden, and that would therefore be seen as being far from home, and then I think that the phrase ‘it for the better’ could then mean that they don’t mind being this far from home because they are entertaining their fans and making them happy therefore they think this is better than being at home where they may not be able to do this as much. I also think that this line could also mean that the people who are saving the world are far from where they live maybe but that is okay because what they are doing is saving the world and is that means being far from home to do that then they will travel ‘far from home’ I also think that this could mean that distance doesn’t matter, and they will travel as far as they have to in order for them to save the world. Then the phrase ‘it for the better’ could mean that they will travel far in order to save the world.  For the music video which I will be producing I will have the after math of the event.

"What we dream, it's all that matters" – this could be that Swedish House Mafia put their dreams first before everything, and they are telling their audience that they could do that same to get to where they want to be and in order for them to live their dreams and make it happen.  This is shown through the last line of that phrase which is ‘it’s all that that matters’ I think that this shows that by putting dreams first they can be achieved. I also think that this could me that all these people care about is saving the world, and that, this is all that matters. For the thoughts of my own music video would be to convey someone giving up their time to save someone else and have them risking themselves for the better.   

"We're on our way, united"- I think this is a bold statement, the word ‘we’re’ suggests Swedish House Mafia referring to themselves and the audience together. And then I think that this is further enhanced by the word ‘united’ as this can be a reference to a group of people getting a team, I think that it can also been seen as two different types of people being brought together. I think that this could also be seen as the people who are saving the world that they are talking, and they are saying to people that together they are able to save the world. I think for this verse I would have the other narrative and show the hero of that narrative.  

Music Video

Group Digipak

Digipak

      

Magazine Advert

Evaluating Group Digipak

Simerons Digipak:

How did your group share your ideas and design around?

Once we had both finished our digipak drafts we discussed the different colours we used, the pictures and the typography. We looked at what we thought were the best one of each of our two drafts and as we liked different aspects from each digipak. Together we decided to use the same image of the woman in the dance pose and decided to use bright lights and glowing effects on the writing to convey the dance genre well. 

What I like about it?

Overall I really like Simerons digipak design, I think that it conveys the dance genre through use of colours, typography and images. There is a colour scheme used for this digipak which is black, red and blue, the black conveys the dark, mysterious atmosphere that relates to a clubbing atmosphere, also the bright colours e.g pink, red, blue, yellow, green all convey bright lights you could find in a club. Also I like the back cover as the song titles are listed around the 'save the world' logo, it is a very cool effect and as the typography has a glowing font added to it, it conveys the dance genre as it is bright. 

How is the digipak conventional to your music genre?
 Simerons digipak is convention to the dance genre as it is full of bright lights over a black background which portrays the clubbing scene. All of the typography is in bright coloured writing and has a glow effect. All of the images of the woman have a blur effect of them so she appears like she is moving, also to convey this idea that she is moving even more, on two of the pages Simeron has edited the image so that the womans head if swinging the opposite way. 
  

How can the digipak be improved?
I think the digipak can be improved by the Ministry of Sound logo being more visible as it is something that people recognise and is well known as a dance record label logo. Also I think the front page could be improved slightly by making the artist name 'Phil and the Jukebox' bigger than the album title 'Save The World'. 

What digipak will you submit and why?

 The digipak we are going to submit as our final one will be Simerons second digipak as we both agreed that it was the best design, layout and shows off the dance genre really well. The colours, images and typography used   on this digipak all portray the dance genre really well, for example the bright coloured writing conveys the bright lights in a club, the image of the dancing girl conforms to the dance codes and conventions. Usually woman in dance music videos wear revealing clothing, so to conform to that we have used an image of our friend who is wearing short shorts and a black crop top. The distorted effect and the repetition of the woman in a dance pose, creates a feel that she is moving or dancing. The use of bright lights on three of the background pages convey strobe lights in a club and really bring out the dance feel of this CD so when someone looks at the digipak I think they will relate it to the dance genre straight away. Also the close up of the womans face on the CD cover has been edited with use of bright colours, so the audience can tell it is an image of a woman but it also conveys the  bright lights in a club.  

My digipak

Final Digipak/Simerons

Storyboards

Photoshoot

Why was a photoshoot essential to carry out?
A photoshoot was essential to have because in the dance genre woman are dressed in provocative or minimal clothing and are usually shown in dance videos and magazine covers, so when I decided to make my magazine cover and digipak I thought that using a woman would convey the codes and conventions of the dance genre. Also the picture of a female I use will be shown as if she is in a dancing pose, which conveys the dance genre. As I can only use primary sources for pictures because of copyright infringement, we decided to ask a friend to pose for them. As we are conveying the dance genre our group agreed that she should wear shorts and a crop top which will go fit in with the characteristics of woman wearing minimal clothing in the dance genre. Also she has big curly hair which is in fashion so as well as conveying the dance genre the picture will appeal to our target audience. We asked our friend to pose in a dance position, ensuring that we carried the photoshoot out with a white wall behind so that once we have the correct shot it will be easier to crop on photoshop. To ensure that we capture the picture we need for our album we will take about 20 shots of different poses and choose the ones which connote the dance genre the most.

Include a selection of photos and a description of where you can use them? (advert, digipak ect)

The first photo I have taken could be used on the inside of my digipak. In this photo my friend is wearing short shorts and a black vest. The shot looks as if it has been taken whilst she is in mid pose of dancing, which is a great way to convey our dance genre on the digipak and magazine. If I used this shot I would use it on my magazine and the front of my digipak as she looks like she is having a good time, also as she is in the age brackets of our target audience they will relate well with it. The reason I won't use this photo on my magazine or digipak cover is because her head is facing the floor but I want her to be looking straight or upwards.

In this second photo my friend is dressed in short shorts and a black crop top, so the clothing is slightly more provocative. Although I will not use this picture as her hair is not over her shoulder and for my digipak and magazine cover I wanted her hair to be seen as it will look like she has more movement. If I were to use this picture on my digipak I would crop the sides so it only shows the white background behind her also I would crop out her knees and below so the audience will not be able to see her ugg boots, as those do not conform  to the dance genre.

This third picture is similar to the second one as she is wearing a black crop top and short shorts and her hair is unsettled. To help convey the mid dance pose, her hair is in a position in which it appears that she was moving when the picture had been taken, this is good as it helps convey the dance genre.

Explain what photos you will use for your album and digipak and why?

I will use the third picture on my digipak and magazine cover, as it will convey the dance genre well and appeal to my target audience. As the girl is in the bracket age of my target audience and is striking a dance pose I feel that it will appeal to both our female and male audience. Also she is wearing minimal clothing which relates to dance and her hair is in a moving position. 

Before and after photo showing our photoshop skills

Advert

Digipak

Digipak Reflection 2

·       Do you think your digipak is conventional to your genre? Consider the colours/connotation, images, layout etc
     When designing my digipak I aimed to convey all of the codes and conventions of the dance genre and I would do this by carefully choosing a contrast of colours, images and typography. I have used bright colours for the font and background effects as they portray the bright lights used in clubs and other dance music videos. I have used an image of a woman in this digipak, as it goes well with both of the magazine adverts I have completed. The image itself conveys the dance genre as her clothing is quite provocative and she is in a mid dancing pose, so just by looking at the image I think the audience will be able to tell its a dance genre CD. I have put the 'save the world' logo onto the front of this digipak, as it is the title of the album and it is also used in our music video for the song 'save the world' as a sticker that is like an icon

·       Do you think your target audience will be able to build a relationship with your artist?
     The target audience for my artist is 15-23 which are the main listeners of dance music and are at the age where they would be going out to party's and clubs, so having connotations of a club atmosphere on my digipak will allow my audience to relate to it. Also bright colours connote the outgoing personalities of teenagers/young adults. Although I have not included a image of the artist on my digipak as they are not in my music video either. Instead of having my artist on the digipak I have decided to use an image of a woman posing in a dance postition, wearing minimal clothing. I have used an image of her to convey the dance genre because of her clothing and the way she is posing, so she is more of a mascot for my poster and digipak. All of the images have various effects on them for example on the inside cover I have added an effect using the artistic brush tool and it makes the woman appear like she has been drawn with bright lights, which conveys the dance genre well. I think that my target audience will relate well to the image of the woman as she fits into my target audience age range, also to relate my digipak to my male audience more I have added a picture of a male in a dance pose on the back cover of my digipak. 

Evaluate-

Evaluate each of your slides by commenting on the following:

·       What choices and decisions did you make and why?

·       Are your choices and decisions conventional to your music genre and why?

·       What could you change and why?

      This is the front cover of my second digipak. I have kept the background black as it conveys the dark atmosphere in a party or club, but to make it more vibrant I have added bright pink/purple lines of colour which portray laser lights, also I have added the bright pink colour in the bottom left hand corner of the page so it appears as if the light is shinning on the image of the woman. I have added yellow and red circles of colour on the background and I then used the blur tool to make them slightly more dark as I did not want them to stand out as much as the pink lines. The yellow and red circles could be perceived as a crowd of people at a club or dance concert or as lights shinning down on the crowd. The artists name is at the top of the page and in a big font as it is the most crucial subject to have on the cover, I have used the bank gothic font and used blue writing with a pink outline, although the pink outline is hard to see so if I were to change this cover I would increase the glow of the pink outline. I have put the 'save the world' logo onto the front cover, as it is the title of the album and the title of the song to my music video. As the logo has been created with bright colours such as blue, red and green I have placed it at the bottom of the cover, so the audience can still clearly see it but it doesn't attract more attention then the artist name. If I did another digipak I would change the yellow and red circles on this front cover as I feel they should be brighter to fit the dancing, partying and clubbing atmosphere of luminous colours.

  

     This is one of my inside covers for my second digipak draft. Once again I have kept the basic yet dance conventional black background. Ensuring that the
     inside cover fits the colour scheme of the front cover I have used bright pink behind the image of the dancing
    woman, similar to the front cover the light appears to be shinning on the woman so all of the attention and focus
      is on her. I have used three image of the woman and used a blur effect on it, so she looks like she is dancing. I have added bright coloured spots in the right hand corner to convey the bright lights in a club, although I feel that they shouldn't all be placed in one corner therefore if I did another digipak I would change this inside cover so that the small lights are spread out all over the top of the page.

 This is the thank you page of my digipak. I have kept this cover quite simple yet made sure it applys to the dance codes and conventions. By ensuring that it conveys the dance genre I have put a luminous pink and blue light coming in from the top right hand corner slowly fading out as it gets nears to the center of the page, so this conveys the bright lights in a club. The typography is in bank gothic font so it fits my house style as I have used it on my other pages of this digipak, I have made the font white so that it is clear against the black background and the pink light. Additionally I have put the writing in the center of the page as it is the main subject on the page. I wouldn't change anything about this thank you page as I think it convey the dance genre but isn't too full with colour especially as there is quite a lot of writing.  

     This is the second inside cover of my second digipak draft. Again using a black background to portray the dance genre I have added bright colours, a lens effect and the image of a dancing woman on top. I have used

      a various amount of effects on the image of the dancing woman, one which was done by using the artistic brush effect which makes the woman appear as if she has 

      been drawn with bright lights, which portrays the bright lights in a club. I have used a large size image in the bottom left hand corner and placed other images of the same woman with different effects going from small in the center and gradually getting larger to reach the top right hand corner. This row of images could convey the music getting louder or the shinning light getting wider, both relating to the dance genre. To enhance these

      ideas I have put a pink stroke of light on the outside of the images. I chose to use pink as it is a bright colour, it matches blue and it goes with the feminine images. To make this cover stand out more, I added two circles of pink and then covered it with a 'lens' effect which fits into the dance conventions. Also by adding the circle of pink and the 'lens' effect on top, it fits into my digipak theme of bright lights. The only thing I would change on this inside cover is the two lines of pink, I think I would dim them out slightly so they are not so bright, therefor making the lens stand out more. 

  This is the back cover of my second digipak draft. Using a black background once again, has allowed me to put plenty of colour on top. I have used four colours pink, blue, green and yellow used to convey bright lights which is the theme of my digipak, I have placed them in each corner of the page, so that the smaller spotted lights in the middle of the page will stand out. The typography is in bank gothic font and in white writing, to make this page more creative I have put a green coloured circle behind each letter 'o' and a pink coloured circle behind each letter 'e', but I have only dont it for four letters as I only wanted four different colours and I think too many would ruin the design. I have used the image of the dancing woman in the bottom left hand corner and put a blur effect on her to convey her dancing pose. To try something and possible gain more attention from my male target audience I have added a picture of a man in a dance pose in the top right hand corner. I have also used the blur tool on this image to make him appear as if he is dancing, so it goes well with the image of the woman. I have put the logo of the record company my artist is signed to which is Ministry Of Sound, in the bottom right hand corner. Also the information about copyright and song production is on the bottom of the page in a very small font size as the majority of my target audience will not bother reading it. If I had to change something about this back cover I would put the songs in a vertical numbered list, rather than in the form of a paragraph as it will be easier for my audience to browse through the song list quickly and easily. 

     This is my CD disk cover, I decided to use a white background for this side so that it stands out to all of 

     the other five covers, as it has the physical copy of the CD on it. Although I think black conveys the dance genre better than white, I have added pink and blue lines going diagonally across the page to create the effect of strobe lights. For the physical CD I have made the background black, with a pink glow in the center as it sticks to my bright colour theme. Also I have put 5 images of the dancing woman on the front as she is the mascot of this album and conveys the dance genre well. Also as my artist is not shown on my digipak, magazine or my music video I think that my target audience will relate to this image well. For the image of the woman I have used the same blur effect on this CD as the one I used on the front cover, so that the two pictures relate well and link in. If I had to change my CD cover page I would probably add more effects to the back page to fulfill the crazy, fun dance genre. Also I would add the name of the album 'save the world' on to the CD design so that people know what album it is, but I didn't think to make sure the colours don't clash i would change the background colours.


      To summarize, I think that my second digipak draft conveys the dance genre well, because of the bright colours I have used, the image of the woman and man and the different effects I have used on them. I think the theme of bright lights and the image of the woman, who could be seen as our mascot conveys the dance codes and conventions much better than my first digipak design. Especially as I only used one picture of the woman on my first digipak design.