Digipak Reflection 2

·       Do you think your digipak is conventional to your genre? Consider the colours/connotation, images, layout etc
     When designing my digipak I aimed to convey all of the codes and conventions of the dance genre and I would do this by carefully choosing a contrast of colours, images and typography. I have used bright colours for the font and background effects as they portray the bright lights used in clubs and other dance music videos. I have used an image of a woman in this digipak, as it goes well with both of the magazine adverts I have completed. The image itself conveys the dance genre as her clothing is quite provocative and she is in a mid dancing pose, so just by looking at the image I think the audience will be able to tell its a dance genre CD. I have put the 'save the world' logo onto the front of this digipak, as it is the title of the album and it is also used in our music video for the song 'save the world' as a sticker that is like an icon

·       Do you think your target audience will be able to build a relationship with your artist?
     The target audience for my artist is 15-23 which are the main listeners of dance music and are at the age where they would be going out to party's and clubs, so having connotations of a club atmosphere on my digipak will allow my audience to relate to it. Also bright colours connote the outgoing personalities of teenagers/young adults. Although I have not included a image of the artist on my digipak as they are not in my music video either. Instead of having my artist on the digipak I have decided to use an image of a woman posing in a dance postition, wearing minimal clothing. I have used an image of her to convey the dance genre because of her clothing and the way she is posing, so she is more of a mascot for my poster and digipak. All of the images have various effects on them for example on the inside cover I have added an effect using the artistic brush tool and it makes the woman appear like she has been drawn with bright lights, which conveys the dance genre well. I think that my target audience will relate well to the image of the woman as she fits into my target audience age range, also to relate my digipak to my male audience more I have added a picture of a male in a dance pose on the back cover of my digipak. 

Evaluate-

Evaluate each of your slides by commenting on the following:

·       What choices and decisions did you make and why?

·       Are your choices and decisions conventional to your music genre and why?

·       What could you change and why?

      This is the front cover of my second digipak. I have kept the background black as it conveys the dark atmosphere in a party or club, but to make it more vibrant I have added bright pink/purple lines of colour which portray laser lights, also I have added the bright pink colour in the bottom left hand corner of the page so it appears as if the light is shinning on the image of the woman. I have added yellow and red circles of colour on the background and I then used the blur tool to make them slightly more dark as I did not want them to stand out as much as the pink lines. The yellow and red circles could be perceived as a crowd of people at a club or dance concert or as lights shinning down on the crowd. The artists name is at the top of the page and in a big font as it is the most crucial subject to have on the cover, I have used the bank gothic font and used blue writing with a pink outline, although the pink outline is hard to see so if I were to change this cover I would increase the glow of the pink outline. I have put the 'save the world' logo onto the front cover, as it is the title of the album and the title of the song to my music video. As the logo has been created with bright colours such as blue, red and green I have placed it at the bottom of the cover, so the audience can still clearly see it but it doesn't attract more attention then the artist name. If I did another digipak I would change the yellow and red circles on this front cover as I feel they should be brighter to fit the dancing, partying and clubbing atmosphere of luminous colours.

  

     This is one of my inside covers for my second digipak draft. Once again I have kept the basic yet dance conventional black background. Ensuring that the
     inside cover fits the colour scheme of the front cover I have used bright pink behind the image of the dancing
    woman, similar to the front cover the light appears to be shinning on the woman so all of the attention and focus
      is on her. I have used three image of the woman and used a blur effect on it, so she looks like she is dancing. I have added bright coloured spots in the right hand corner to convey the bright lights in a club, although I feel that they shouldn't all be placed in one corner therefore if I did another digipak I would change this inside cover so that the small lights are spread out all over the top of the page.

 This is the thank you page of my digipak. I have kept this cover quite simple yet made sure it applys to the dance codes and conventions. By ensuring that it conveys the dance genre I have put a luminous pink and blue light coming in from the top right hand corner slowly fading out as it gets nears to the center of the page, so this conveys the bright lights in a club. The typography is in bank gothic font so it fits my house style as I have used it on my other pages of this digipak, I have made the font white so that it is clear against the black background and the pink light. Additionally I have put the writing in the center of the page as it is the main subject on the page. I wouldn't change anything about this thank you page as I think it convey the dance genre but isn't too full with colour especially as there is quite a lot of writing.  

     This is the second inside cover of my second digipak draft. Again using a black background to portray the dance genre I have added bright colours, a lens effect and the image of a dancing woman on top. I have used

      a various amount of effects on the image of the dancing woman, one which was done by using the artistic brush effect which makes the woman appear as if she has 

      been drawn with bright lights, which portrays the bright lights in a club. I have used a large size image in the bottom left hand corner and placed other images of the same woman with different effects going from small in the center and gradually getting larger to reach the top right hand corner. This row of images could convey the music getting louder or the shinning light getting wider, both relating to the dance genre. To enhance these

      ideas I have put a pink stroke of light on the outside of the images. I chose to use pink as it is a bright colour, it matches blue and it goes with the feminine images. To make this cover stand out more, I added two circles of pink and then covered it with a 'lens' effect which fits into the dance conventions. Also by adding the circle of pink and the 'lens' effect on top, it fits into my digipak theme of bright lights. The only thing I would change on this inside cover is the two lines of pink, I think I would dim them out slightly so they are not so bright, therefor making the lens stand out more. 

  This is the back cover of my second digipak draft. Using a black background once again, has allowed me to put plenty of colour on top. I have used four colours pink, blue, green and yellow used to convey bright lights which is the theme of my digipak, I have placed them in each corner of the page, so that the smaller spotted lights in the middle of the page will stand out. The typography is in bank gothic font and in white writing, to make this page more creative I have put a green coloured circle behind each letter 'o' and a pink coloured circle behind each letter 'e', but I have only dont it for four letters as I only wanted four different colours and I think too many would ruin the design. I have used the image of the dancing woman in the bottom left hand corner and put a blur effect on her to convey her dancing pose. To try something and possible gain more attention from my male target audience I have added a picture of a man in a dance pose in the top right hand corner. I have also used the blur tool on this image to make him appear as if he is dancing, so it goes well with the image of the woman. I have put the logo of the record company my artist is signed to which is Ministry Of Sound, in the bottom right hand corner. Also the information about copyright and song production is on the bottom of the page in a very small font size as the majority of my target audience will not bother reading it. If I had to change something about this back cover I would put the songs in a vertical numbered list, rather than in the form of a paragraph as it will be easier for my audience to browse through the song list quickly and easily. 

     This is my CD disk cover, I decided to use a white background for this side so that it stands out to all of 

     the other five covers, as it has the physical copy of the CD on it. Although I think black conveys the dance genre better than white, I have added pink and blue lines going diagonally across the page to create the effect of strobe lights. For the physical CD I have made the background black, with a pink glow in the center as it sticks to my bright colour theme. Also I have put 5 images of the dancing woman on the front as she is the mascot of this album and conveys the dance genre well. Also as my artist is not shown on my digipak, magazine or my music video I think that my target audience will relate to this image well. For the image of the woman I have used the same blur effect on this CD as the one I used on the front cover, so that the two pictures relate well and link in. If I had to change my CD cover page I would probably add more effects to the back page to fulfill the crazy, fun dance genre. Also I would add the name of the album 'save the world' on to the CD design so that people know what album it is, but I didn't think to make sure the colours don't clash i would change the background colours.


      To summarize, I think that my second digipak draft conveys the dance genre well, because of the bright colours I have used, the image of the woman and man and the different effects I have used on them. I think the theme of bright lights and the image of the woman, who could be seen as our mascot conveys the dance codes and conventions much better than my first digipak design. Especially as I only used one picture of the woman on my first digipak design.