Evaluating Group Digipak

Simerons Digipak:

How did your group share your ideas and design around?

Once we had both finished our digipak drafts we discussed the different colours we used, the pictures and the typography. We looked at what we thought were the best one of each of our two drafts and as we liked different aspects from each digipak. Together we decided to use the same image of the woman in the dance pose and decided to use bright lights and glowing effects on the writing to convey the dance genre well. 

What I like about it?

Overall I really like Simerons digipak design, I think that it conveys the dance genre through use of colours, typography and images. There is a colour scheme used for this digipak which is black, red and blue, the black conveys the dark, mysterious atmosphere that relates to a clubbing atmosphere, also the bright colours e.g pink, red, blue, yellow, green all convey bright lights you could find in a club. Also I like the back cover as the song titles are listed around the 'save the world' logo, it is a very cool effect and as the typography has a glowing font added to it, it conveys the dance genre as it is bright. 

How is the digipak conventional to your music genre?
 Simerons digipak is convention to the dance genre as it is full of bright lights over a black background which portrays the clubbing scene. All of the typography is in bright coloured writing and has a glow effect. All of the images of the woman have a blur effect of them so she appears like she is moving, also to convey this idea that she is moving even more, on two of the pages Simeron has edited the image so that the womans head if swinging the opposite way. 
  

How can the digipak be improved?
I think the digipak can be improved by the Ministry of Sound logo being more visible as it is something that people recognise and is well known as a dance record label logo. Also I think the front page could be improved slightly by making the artist name 'Phil and the Jukebox' bigger than the album title 'Save The World'. 

What digipak will you submit and why?

 The digipak we are going to submit as our final one will be Simerons second digipak as we both agreed that it was the best design, layout and shows off the dance genre really well. The colours, images and typography used   on this digipak all portray the dance genre really well, for example the bright coloured writing conveys the bright lights in a club, the image of the dancing girl conforms to the dance codes and conventions. Usually woman in dance music videos wear revealing clothing, so to conform to that we have used an image of our friend who is wearing short shorts and a black crop top. The distorted effect and the repetition of the woman in a dance pose, creates a feel that she is moving or dancing. The use of bright lights on three of the background pages convey strobe lights in a club and really bring out the dance feel of this CD so when someone looks at the digipak I think they will relate it to the dance genre straight away. Also the close up of the womans face on the CD cover has been edited with use of bright colours, so the audience can tell it is an image of a woman but it also conveys the  bright lights in a club.  

My digipak

Final Digipak/Simerons

Storyboards

Photoshoot

Why was a photoshoot essential to carry out?
A photoshoot was essential to have because in the dance genre woman are dressed in provocative or minimal clothing and are usually shown in dance videos and magazine covers, so when I decided to make my magazine cover and digipak I thought that using a woman would convey the codes and conventions of the dance genre. Also the picture of a female I use will be shown as if she is in a dancing pose, which conveys the dance genre. As I can only use primary sources for pictures because of copyright infringement, we decided to ask a friend to pose for them. As we are conveying the dance genre our group agreed that she should wear shorts and a crop top which will go fit in with the characteristics of woman wearing minimal clothing in the dance genre. Also she has big curly hair which is in fashion so as well as conveying the dance genre the picture will appeal to our target audience. We asked our friend to pose in a dance position, ensuring that we carried the photoshoot out with a white wall behind so that once we have the correct shot it will be easier to crop on photoshop. To ensure that we capture the picture we need for our album we will take about 20 shots of different poses and choose the ones which connote the dance genre the most.

Include a selection of photos and a description of where you can use them? (advert, digipak ect)

The first photo I have taken could be used on the inside of my digipak. In this photo my friend is wearing short shorts and a black vest. The shot looks as if it has been taken whilst she is in mid pose of dancing, which is a great way to convey our dance genre on the digipak and magazine. If I used this shot I would use it on my magazine and the front of my digipak as she looks like she is having a good time, also as she is in the age brackets of our target audience they will relate well with it. The reason I won't use this photo on my magazine or digipak cover is because her head is facing the floor but I want her to be looking straight or upwards.

In this second photo my friend is dressed in short shorts and a black crop top, so the clothing is slightly more provocative. Although I will not use this picture as her hair is not over her shoulder and for my digipak and magazine cover I wanted her hair to be seen as it will look like she has more movement. If I were to use this picture on my digipak I would crop the sides so it only shows the white background behind her also I would crop out her knees and below so the audience will not be able to see her ugg boots, as those do not conform  to the dance genre.

This third picture is similar to the second one as she is wearing a black crop top and short shorts and her hair is unsettled. To help convey the mid dance pose, her hair is in a position in which it appears that she was moving when the picture had been taken, this is good as it helps convey the dance genre.

Explain what photos you will use for your album and digipak and why?

I will use the third picture on my digipak and magazine cover, as it will convey the dance genre well and appeal to my target audience. As the girl is in the bracket age of my target audience and is striking a dance pose I feel that it will appeal to both our female and male audience. Also she is wearing minimal clothing which relates to dance and her hair is in a moving position. 

Before and after photo showing our photoshop skills

Advert

Digipak

Digipak Reflection 2

·       Do you think your digipak is conventional to your genre? Consider the colours/connotation, images, layout etc
     When designing my digipak I aimed to convey all of the codes and conventions of the dance genre and I would do this by carefully choosing a contrast of colours, images and typography. I have used bright colours for the font and background effects as they portray the bright lights used in clubs and other dance music videos. I have used an image of a woman in this digipak, as it goes well with both of the magazine adverts I have completed. The image itself conveys the dance genre as her clothing is quite provocative and she is in a mid dancing pose, so just by looking at the image I think the audience will be able to tell its a dance genre CD. I have put the 'save the world' logo onto the front of this digipak, as it is the title of the album and it is also used in our music video for the song 'save the world' as a sticker that is like an icon

·       Do you think your target audience will be able to build a relationship with your artist?
     The target audience for my artist is 15-23 which are the main listeners of dance music and are at the age where they would be going out to party's and clubs, so having connotations of a club atmosphere on my digipak will allow my audience to relate to it. Also bright colours connote the outgoing personalities of teenagers/young adults. Although I have not included a image of the artist on my digipak as they are not in my music video either. Instead of having my artist on the digipak I have decided to use an image of a woman posing in a dance postition, wearing minimal clothing. I have used an image of her to convey the dance genre because of her clothing and the way she is posing, so she is more of a mascot for my poster and digipak. All of the images have various effects on them for example on the inside cover I have added an effect using the artistic brush tool and it makes the woman appear like she has been drawn with bright lights, which conveys the dance genre well. I think that my target audience will relate well to the image of the woman as she fits into my target audience age range, also to relate my digipak to my male audience more I have added a picture of a male in a dance pose on the back cover of my digipak. 

Evaluate-

Evaluate each of your slides by commenting on the following:

·       What choices and decisions did you make and why?

·       Are your choices and decisions conventional to your music genre and why?

·       What could you change and why?

      This is the front cover of my second digipak. I have kept the background black as it conveys the dark atmosphere in a party or club, but to make it more vibrant I have added bright pink/purple lines of colour which portray laser lights, also I have added the bright pink colour in the bottom left hand corner of the page so it appears as if the light is shinning on the image of the woman. I have added yellow and red circles of colour on the background and I then used the blur tool to make them slightly more dark as I did not want them to stand out as much as the pink lines. The yellow and red circles could be perceived as a crowd of people at a club or dance concert or as lights shinning down on the crowd. The artists name is at the top of the page and in a big font as it is the most crucial subject to have on the cover, I have used the bank gothic font and used blue writing with a pink outline, although the pink outline is hard to see so if I were to change this cover I would increase the glow of the pink outline. I have put the 'save the world' logo onto the front cover, as it is the title of the album and the title of the song to my music video. As the logo has been created with bright colours such as blue, red and green I have placed it at the bottom of the cover, so the audience can still clearly see it but it doesn't attract more attention then the artist name. If I did another digipak I would change the yellow and red circles on this front cover as I feel they should be brighter to fit the dancing, partying and clubbing atmosphere of luminous colours.

  

     This is one of my inside covers for my second digipak draft. Once again I have kept the basic yet dance conventional black background. Ensuring that the
     inside cover fits the colour scheme of the front cover I have used bright pink behind the image of the dancing
    woman, similar to the front cover the light appears to be shinning on the woman so all of the attention and focus
      is on her. I have used three image of the woman and used a blur effect on it, so she looks like she is dancing. I have added bright coloured spots in the right hand corner to convey the bright lights in a club, although I feel that they shouldn't all be placed in one corner therefore if I did another digipak I would change this inside cover so that the small lights are spread out all over the top of the page.

 This is the thank you page of my digipak. I have kept this cover quite simple yet made sure it applys to the dance codes and conventions. By ensuring that it conveys the dance genre I have put a luminous pink and blue light coming in from the top right hand corner slowly fading out as it gets nears to the center of the page, so this conveys the bright lights in a club. The typography is in bank gothic font so it fits my house style as I have used it on my other pages of this digipak, I have made the font white so that it is clear against the black background and the pink light. Additionally I have put the writing in the center of the page as it is the main subject on the page. I wouldn't change anything about this thank you page as I think it convey the dance genre but isn't too full with colour especially as there is quite a lot of writing.  

     This is the second inside cover of my second digipak draft. Again using a black background to portray the dance genre I have added bright colours, a lens effect and the image of a dancing woman on top. I have used

      a various amount of effects on the image of the dancing woman, one which was done by using the artistic brush effect which makes the woman appear as if she has 

      been drawn with bright lights, which portrays the bright lights in a club. I have used a large size image in the bottom left hand corner and placed other images of the same woman with different effects going from small in the center and gradually getting larger to reach the top right hand corner. This row of images could convey the music getting louder or the shinning light getting wider, both relating to the dance genre. To enhance these

      ideas I have put a pink stroke of light on the outside of the images. I chose to use pink as it is a bright colour, it matches blue and it goes with the feminine images. To make this cover stand out more, I added two circles of pink and then covered it with a 'lens' effect which fits into the dance conventions. Also by adding the circle of pink and the 'lens' effect on top, it fits into my digipak theme of bright lights. The only thing I would change on this inside cover is the two lines of pink, I think I would dim them out slightly so they are not so bright, therefor making the lens stand out more. 

  This is the back cover of my second digipak draft. Using a black background once again, has allowed me to put plenty of colour on top. I have used four colours pink, blue, green and yellow used to convey bright lights which is the theme of my digipak, I have placed them in each corner of the page, so that the smaller spotted lights in the middle of the page will stand out. The typography is in bank gothic font and in white writing, to make this page more creative I have put a green coloured circle behind each letter 'o' and a pink coloured circle behind each letter 'e', but I have only dont it for four letters as I only wanted four different colours and I think too many would ruin the design. I have used the image of the dancing woman in the bottom left hand corner and put a blur effect on her to convey her dancing pose. To try something and possible gain more attention from my male target audience I have added a picture of a man in a dance pose in the top right hand corner. I have also used the blur tool on this image to make him appear as if he is dancing, so it goes well with the image of the woman. I have put the logo of the record company my artist is signed to which is Ministry Of Sound, in the bottom right hand corner. Also the information about copyright and song production is on the bottom of the page in a very small font size as the majority of my target audience will not bother reading it. If I had to change something about this back cover I would put the songs in a vertical numbered list, rather than in the form of a paragraph as it will be easier for my audience to browse through the song list quickly and easily. 

     This is my CD disk cover, I decided to use a white background for this side so that it stands out to all of 

     the other five covers, as it has the physical copy of the CD on it. Although I think black conveys the dance genre better than white, I have added pink and blue lines going diagonally across the page to create the effect of strobe lights. For the physical CD I have made the background black, with a pink glow in the center as it sticks to my bright colour theme. Also I have put 5 images of the dancing woman on the front as she is the mascot of this album and conveys the dance genre well. Also as my artist is not shown on my digipak, magazine or my music video I think that my target audience will relate to this image well. For the image of the woman I have used the same blur effect on this CD as the one I used on the front cover, so that the two pictures relate well and link in. If I had to change my CD cover page I would probably add more effects to the back page to fulfill the crazy, fun dance genre. Also I would add the name of the album 'save the world' on to the CD design so that people know what album it is, but I didn't think to make sure the colours don't clash i would change the background colours.


      To summarize, I think that my second digipak draft conveys the dance genre well, because of the bright colours I have used, the image of the woman and man and the different effects I have used on them. I think the theme of bright lights and the image of the woman, who could be seen as our mascot conveys the dance codes and conventions much better than my first digipak design. Especially as I only used one picture of the woman on my first digipak design. 

Evaluating the Magazine

How did your group share your ideas and design around?
Once we had both finished our two magazine drafts we discussed the different colours we used, the pictures and the typography. We choose to look at what we thought were the best one of each of our two drafts and as we liked different areas from each we decided to mix our ideas together for our final product.

Evaluate Simerons:
What i like about it?
I like the use of the black based background and the bright blue and red beaming light in the center of the page. The colours she has used on her magazine are bright and bold which conveys the dance genre well. Also the enlarged image of the woman in minimal clothing fills the majority of the magazine spread, the clothing and the dance position conveys the dance genre, therefore this will appeal to our target audience as well as fitting in with the dance codes and conventions. The 'Save the World' logo is near the top of the page in big typography, it stands out well and it has been edited to appear like it is flying in a rush to save the world. In the bottom right hand corner there is a small image of her version on the front of the digipak which shows the audience the cover of what the album looks like. Both the album cover and the magazine advert have the same colour scheme which relates to the dance conventions as they both use bright colours and the image of the provocative woman.

How is the magazine conventional to your music genre?
The colours used on Simerons magazine advert are bright and bold which conveys lights in a club. She has used a black background which conveys the dark night time, partying atmosphere. The blur effect she has put on the image of the woman, portrays the fast movement of the dancing she is doing, also the clothing that the woman is wearing fits into the dance genre well as she is wearing minimal clothing including short shorts and a crop top. The bright light in the center of the page conveys a spot light, so it looks like the spot light is shinning on the woman, the colours used for the circle are blue, pink and purple which all go well together. The name of the artist 'Phil and the jukebox' is at the top of the page so it is the first thing to be read, it is in red writing which conveys excitment, therefore portraying that people will be excited to listen to this album.

How can the magazine be improved?
In my opinion I believe that the font for 'Phil and the jukebox' Simeron has used on her digipak is too plain for the dance genre and it doesn't convey it aswell as I think it can be conveyed. So I think that definition needs to be added and possible written in a bigger font as it is the artists name which is the most important part of the magazine advert, but the 'save the world' logo writing stands out much more which I don't think it should even though it is the name of the album.
Also I think the information in the center of the page looks great there but the white blends in slightly with the background so I think the colour should be changed or the writing should be moved to the right of the page so it isn't over the woman. To make the magazine advert stand out more I think that there should be more colour and effects in the background, which will convey the dance genre even more.


What magazine will you submit and why?
As a group we have decided that for our final magazine advert we will take ideas from each of our magazine adverts to create the best one possible. We have discussed the typography, images used and the writing, so we will use the font I have chosen as it conveys the dance conventions the most and we have chosen to use Simerons background idea for the finaly one, and we have both used the same image of the woman so that will aslso be on our final magazine advert as it is a woman in a dance pose and minimal clothing which conveys the dance genre well.

Magazine advert 2

Introduction-

·       Do you think your magazine is conventional to your genre? Consider the colours/connotation, images, layout etc

·       Do you think your target audience will be able to build a relationship with your artist?

 Evaluate-

·       What choices and decisions did you make and why?

·       Are your choices and decisions conventional to your music genre and why?

·       What could you change and why?

     Whilst creating my second magazine draft, I aimed to convey the codes and conventions of the dance genre, so that it will appeal to my tagret audience and portray the type of music my artist makes. I have an image of a woman in minimal clothing, in a dance pose so this fits in well to the stereotypes of clothing for women in the dance genre. I have kept the woman in the bottom left hand corner as she is not the artist so she should not be the focus of the magazine advert, although as she conveys the dance genre well I have enlargened the size of the picture and added a distorted affect. Similarly to my first draft I have used the same four bright colours on this magazine advert, which are pink, blue, green and yellow. I have decided to keep using these colours as they are very bright and eye catching, as well as this they convey the bright lights in a club, so it fits in well with the dance genre. I have used bright coloured circles for the background affect as they portray strobe lights which goes well with the dance genre. I have used the bank gothic font for my writing as I think it is a straight shaped font and appeals to both female and males and it fits in well with the dance genre. I have chosen to use different colours for the information about the album because it makes it more attractive, also the title of the album is in one colour and the number one hit my artist has had is in green, whereas the rest of the writing is in white as it is not key information. I have put the title of my artist at the top of the page towards the left hand corner, as people usually read from the top left hand side, so as it is the most important subject of the magazine advert I thought it would stand out there and it will be the first thing most people look at straight away if they look at the advert. I have made the image of the woman quite large but in the bottom left hand corner as she is not the artist but she could be conveyed as a mascot for this album so it is important she is on there but that she is not the focus. I have put the image of the ministry of sound logo at the bottom right hand corner as it is the record label my artist is signed to but it is not key information for my target audience.


      As I have chosen to make my music video dominantly concept based, I will not be showing my artist, so the artist will not be on my digipak or magazine cover either. Although my artist will not make an appearance I think my audience will build a relationship with the characters in the music video and the dancing woman on the front of my magazine cover. As there are various characters which portray different personas I think my audience will be able to relate to more than one of the characters. For example two entirely different characters would be the kind man who gives the homeless man a burger and the thief who mugs an innocent girl walking down the street. Also other characters in this video are the people dancing in the club, which I think it the most relatable scene for my target audience.


      I used a woman for the image on my magazine advert as I think she will appeal more to both sex's rather than having a man in a dance postition. Also when planning to take this photo of the girl I asked my friend to dress in short shorts and a black crop top, as women in dance videos are usually presented in minimal clothing and have big hair, therefore I the image would be abiding the codes and conventions of dance. As I thought the background of my first magazine draft was too plain I have put in brightly colour circles but so that they fill up the page and so it doesn't look as plain. I have kept the typography for the name of my artist in top left hand side of the page which is the same as my previous magazine advert because it is the dominant product the magazine is conveying.

      Having looked at my second magazine draft I would change the effect I have used on the image of the girl because it doesn't convey the dance genre as much as i would like it too, so I think next time I would use the blur effect to make it seem like the girl is moving fast along to a dance song. I would keep the same font but the blue doesn't stand out enough from the black background so I would change the colour and add a glow effect as it is the name of the artist I want it to stand out the most. I also think I would add a different pattern on the background or I would add more coloured circles but sticking within my colour scheme.

     Having looked at both of my magazine adverts I will submit into final group magazne is my first magazine advert as I prefer the overall layout for example the bright colours at the top which convey the lights in a club, I feel that it conveys the dance genre better than my second magazine advert. Furthermore I think that the colour scheme in my first magazine advert fits better into the dance conventions and is clear and neat, with the main colours being blue, white and pink. Although I will discuss with my group my best magazine advert and theirs and then decide which one is our final.
     

Risk Assesment

Why is it important to consider risks before filming?

It is important to consider risks before filming because I don't want my actors, actresses or other group member to get harmed during the filming. Also if something were to happen it could ruin the whole filming process and we cannot afford to lose time as we have to edit it all. Also whilst filming in Woodford we had to use a car scene, in which I parked my car in the road so that we could film a mid shot of the car lights. The risks that we had to check before doing this were that we used a quiet road and that we parked the car as near to the right as possible to prevent an accident happening with other cars driving past. Also using the storyboards we had previously written out was useful as we knew exactly what to film so we could get it done as fast as possible, preventing less accidents to happen.        

How will the risk assessment assist you with filming?
The risk assessment will help us when we film so that we can prevent any accidents from taking place. Also if there is a scene we need to film but for example it is raining, our scene is outside we will have to put it off, as many risks could happen such as the camera break, the actor slipping if he runs etc. Also part of our filming involves an actor eating a burger so, in case he has any allergies the risk assessment will be a good reminder in making sure we buy a burger that is approved by the actor.  

The risk assessment