Analysis Of Magazine Adverts

1)Representation of music artist
2) connotations of advert
3) Colours and connotations
4) Design/layout
5) Choice of images
6) Typography
7) Style of language
8) How does the advert promote the artist
9) How does it promote the music genre
10) How does it attract the target audience

1) This advert is for Swedish House Mafias tour. It represents house/dance music genre well because the black and white chrome affect is very modern and conveys a futuristic effect. House and dance music is very modern and without technology and music programmes it would not exist, so the digital effects on the poster convey this.

2)This advert connotes Swedish House Mafias last tour, as it says 'One last tour' in capital letters. The three rings could connote the three separate ways they will go after the tour especially as it is white, that connotes purity and innocence, starting fresh.

3)The only colours used in this advert are black and white with a blurred, drawing effect. I think they chose black and white because it portrays the beginning and the end, as this is their last tour. The black may represent the beginning and the white represents the unknown even though their music career as a group is coming to an end their lifes are continuing. The wash out black effect makes the three rings looks like they are bright lights shinning on the three men, making them stand out showing they are the most important and the stars. The circles could also convey bright lights that come

4) The design is quite simple, all of the dates are in capital letters in black writing in a list in chronological order. The title of their tour is in capital letters spread across the bottom of the image, although it is in a big font it blends in with the image because the colours are white and black.

5) The image used in this advert is of Sebastian, Steve and Axwell the three artists that make up Swedish House Mafia. There is close up shots of the three men, posing in various ways, but all of them look very superior and have serious facial expressions. The way in which they are posing looks as if they were three separate shots put together.

6) The title of the tour 'One last tour' is in capital letters and matches the colours of the background behind and is a lot bigger than the rest of the writing, so it doesn't stand out that much, this suits the style of the poster well and I think because they are so successful they don't need the advert to stand out as they already have a big fan base. All of the writing for the dates are all in capital letters and in chronological order. The font used is a serif font as the writing has straight corners.

7) The style of language used is simple and to the point, as all of the states mentioned are shortened. Other than the title of the tour and the tour dates there is no writing.

8) The advert promotes the artist in a modern, stylish way because of the chrome effect on the image.

9) The advert conveys the music genre well because the image has clearly been edited and similar to dance and house music it is made by using new technology. The editing effects are simple but affective on the advert.

10) The target audience for swedish house mafia are around 15-24. The metallic, chrome effect on the image will appeal to them as its modern and young people like that. Also because the three members are shown on the advert it shows star representation and will appeal to their fans.